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How She Does It


Dec 3, 2018

When Sarah Brown was in her twenties she began suffering from chronic outbreaks of hives, or to give it its proper name 'urticaria'.  When she couldn’t find any skin creams to soothe her inflamed and irritated skin she decided to have a go at making one herself and her success led to the launch of Pai: an organic skincare range aimed at people with extremely sensitive skin.  That was eleven years ago and Pai has gone from lowly beginnings in a garage belonging to Sarah’s parents to an international brand with fans all over the world as well as celebrity endorsements from Emma Watson and Natalie Portman.

Sarah has two small boys and talks about the challenges of being a working mum. She doesn’t have a nanny and has learnt to put her smartphone away and focus on family time.

Sarah has some great advice for people with sensitive skin.  If you’re a parent of a child with eczema you might want to listen!

More about Pai: paiskincare.com

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